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  • Jul 10 2026

    3 minutes, 40 seconds
    255 0 0 0 0/5

    UGC-style ads have become the default creative format for performance marketing on Meta and TikTok, and for good reason they blend into a feed instead of interrupting it, and they consistently outperform polished, studio-produced ads in testing. But "using UGC" and "using UGC well" are two very diff...