12th - 16th July saw the World Basketball Festival takeover Paris. 

Two full-size courts and Two half courts were built inside the Cité International Universitaire in Paris to host the Nike+ T.P Skills challenge, Nike+ dunk contest, basketballs camps, 3-on-3 competition, and several Nike+ basketball experiences. 

Game On, World. -------- CLIENT : NIKE AGENCY : STUDIO WHITE / BLACK no Milk no Sugar CREATIVE DIRECTOR : Cyril Masson FILM DIRECTOR : Cyril Masson & Kevin Couliau PRODUCTION : STUDIO WHITE / BLACK no Milk no Sugar CAMERA OPERATORS : Kevin Couliau / Ugo Tsvétoukhine / Bachir Benfaida for BLACK. EDITOR : David Couliau for BLACK MOTION DESIGNER : Mister Gü for BLACK COLOR GRADING : Cyril Masson for BLACK MUSIC : The Work by DE LA SOUL'S Plug1 and Plug2 under exclusive licence for BLACK. -------- ©2012 STUDIO WHITE / www.le-studiowhite.com FB : facebook.com/BLACKnoMilknoSugar Twitter : @SW_BKstudio