geniwit TOP 5 Advantages of Content Marketing

Blog Information

  • BLOG_POSTED_BY: Rose Oliver
  • BLOG_POSTED_ON: Oct 17, 2017
  • Views : 869
  • Category : Business
  • Description : Content marketing is one of the tools of Internet marketing, which is highly effective when it comes to impacting users. Why is the value of content marketing considered high? How does it affect the development of business on the Internet? What results can you get from implementing content marketing in your advertising campaign? Let us consider the benefits of this marketing tool.

Overview

  • Content marketing is one of the tools of Internet marketing, which is highly effective when it comes to impacting users. Why is the value of content marketing considered high? How does it affect the development of business on the Internet? What results can you get from implementing content marketing in your advertising campaign? Let us consider the benefits of this marketing tool but first, make sure to check out the Acuity digital marketing platform, if you are looking for ways to improve your online visibility.


    1. Improvement of sales through content marketing.


    What do consumers do before buying a product or a service on the Internet? Most of them make this decision after doing some research on the product by reading testimonials and feedback from other customers. The advantage of using content marketing is the ability to influence the decision of the consumer with the help of great content.     By placing relevant content on your website or blog, you take the first step to attract the attention of consumers to your products (services).


    2. The ability to combine content marketing and SEO.


    One of the most reliable and effective methods of marketing a business on the Internet is search engine optimization. However, if you do some SEO while also investing your efforts into content marketing, this is going to be twice as beneficial for you. The higher the position of your website on the SERP (a     search engine results page), the more noticeable it will become for customers. And in order to get to the first page of Google search results, you need to have some high-quality content on your website. By using content marketing, you will gain a significant advantage in the form of improving the quality of search engine optimization of your website while also improving its ranking.


    3. Lead generation and content marketing.


    Valuable content for users contributes to lead generation. If a website contains helpful and interesting articles that are relevant to the visitors, then the users are willing to subscribe for updates. Users will give your their email address in exchange for a new article or the opportunity to get some recommendations from you.


    Having a blog on a commercial website is the perfect opportunity not only to keep visitors' attention and improve behavioral factors, but to also motivate them to subscribe. For inspiration, you may want to take a look at this     programmatic marketing blog.


    4. Establishing the company image and building trust


    In order to create some good relationships with your target audience, it is necessary to post reliable information about your company, its history and philosophy, values, achievements and such. Content of this type affects the perception of consumers and contributes to the increase of trust on their part. You should always keep in mind that people prefer to buy goods or services from companies that they know about. In this regard, content marketing helps build a loyal attitude toward your company and create the right perception of it.